KW

Portfolio / launches / useful mischief

Katherine Worley

I shape brands, campaigns, environments, and small internet places that make the work feel clear, alive, and ready to be seen.

View work Start a thread
Financial marketing system and collateral design
Launch pieces, system-first.
Portfolio portrait for Katherine Worley
Hello, KW
Audit collateral and presentation design
Editorial systems
Financial brands Retail identity Product story Impact reports Launch kits Digital direction

The work

Clear enough to ship. Distinct enough to remember.

A quick one-page edit of brand and campaign work: credit unions, banks, community programs, retail spaces, and the launch pieces that help all of it make sense in the wild.

Selected work

Four pieces of signal.

01

Florida Federal Credit Union

Digital wallet and card visuals that bring a bright Florida banking brand into a more immediate, mobile-first customer moment.

  • Digital wallet
  • Card design
  • Brand extension
Florida Federal Credit Union mobile wallet and card design
St. Pete Store retail identity and visitor center project

02

St. Pete Store & Visitors Center

Retail, print, and environmental pieces for a local visitor experience built around trip gifts, local finds, and the city’s easy color.

  • Retail identity
  • Collateral
  • Environmental design

03

The HOPE Program

A social-impact story translated into case-study pages, stats, quotes, and proof points that help the program’s value land quickly.

  • Impact story
  • Editorial layout
  • Nonprofit proof
The HOPE Program case study and impact report design
3rd National Bank of Addison identity and card design project

04

3rd National Bank of Addison

Identity directions and card visuals for a banking concept with a punchier color system and a more expressive customer touchpoint.

  • Logo exploration
  • Financial brand
  • Card mockup

Range

Good at the part where everything has to connect.

Make it legible

Turn the tangled thing into a clean system people can understand, use, and repeat.

Make it feel true

Find the tone, language, and visual cues that make the work sound like itself.

Make it move

Build the page, deck, or kit that helps the idea leave the room with its shoes on.

Community 5K identity and course visual
Audit collateral layout and presentation materials
Fairfield Supply van and brand identity concept
Name Out T-shirt concept design

Contact

Bring the almost-there idea. I’ll bring the shape.

hello@katherineworley.com